Data Analytics with Jen Stirrup

About Show #501

How does data analytics fit into your business intelligence strategy? While at Ignite in Atlanta, Richard sat down with Jen Stirrup to discuss her experiences helping companies really take advantage of the data they have to understand how their businesses are doing, and what they could be doing better. The conversation starts out with a discussion on data warehousing, which is still valuable in this day and age. Jen talks about how the ETL process sometimes "shaved off the corners" of important data, and that new data analytics strategies are better at avoiding that behaviour. The discussion also turns to R and the statistical analysis approaches available today to really understand data. It's a brave new data world!


Jen Stirrup is an industry analyst and speaker, an author, Microsoft Data Platform MVP, a data strategist and practitioner in Business Intelligence, Big Data and Data Visualisation. With nearly 20 years’ experience, Jen works for global clients to deliver strategic advice and implementation in data technologies, focusing on R, Machine Learning, database technologies, and Big Data solutions. As well as speaking at conferences such as Hadoop Summit, TechEd, Ignite, SQLPass Summit and SQLBits, and running a yearly Business Analytics conference in London. Jen blogs and her R, ML and Business Intelligence webinars can be found at and

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