Getting Your Data Ready for Analytics with Jen Stirrup

About Show #567

Your company is sold on the idea of data analytics, but is it ready for it? Richard talks to Jen Stirrup about her experiences getting organizations started with data analytics, which means really focusing on the quality of the data that a company is collecting. Jen discusses her process of figuring out how data is collected, how often it needs to be corrected and how much gets missed and stays incorrect inside the data stores. The conversation also explores the other locations of important data for analysis like weblogs. As Jen says, some data problems are business puzzles and some are business mysteries - and it takes different tools and techniques to answer them!


Jen Stirrup is an industry analyst and speaker, an author, Microsoft Data Platform MVP, a data strategist and practitioner in Business Intelligence, Big Data and Data Visualisation. With nearly 20 years’ experience, Jen works for global clients to deliver strategic advice and implementation in data technologies, focusing on R, Machine Learning, database technologies, and Big Data solutions. As well as speaking at conferences such as Hadoop Summit, TechEd, Ignite, SQLPass Summit and SQLBits, and running a yearly Business Analytics conference in London. Jen blogs and her R, ML and Business Intelligence webinars can be found at and

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