Help Your Business Succeed using Data with Jen Stirrup

About Show #791

There's value in the data your organization has gathered - do you know how to use it to help your company succeed? Richard chats with Jen Stirrup about the new tools and techniques for data analytics. Jen talks about how cloud-based tools like PowerBI and Power Automate open the door to rapid interaction of analytics so that folks can get value in a short amount of time, and you can bring new capabilities quickly. The conversation digs into getting beyond data-driven reporting into more insight-inspired: That good analytics can help you understand the true value of different customers, even to the point of recognizing that some customers are actually costing you money!



Recorded July 8, 2021


Jen Stirrup is an industry analyst and speaker, an author, Microsoft Data Platform MVP, a data strategist and practitioner in Business Intelligence, Big Data and Data Visualisation. With nearly 20 years’ experience, Jen works for global clients to deliver strategic advice and implementation in data technologies, focusing on R, Machine Learning, database technologies, and Big Data solutions. As well as speaking at conferences such as Hadoop Summit, TechEd, Ignite, SQLPass Summit and SQLBits, and running a yearly Business Analytics conference in London. Jen blogs and her R, ML and Business Intelligence webinars can be found at and

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